Through its over eight decades of experience in real estate, Ayala Land has earned a reputation as the country's leading and most trusted real estate developer. It is primarily credited for Makati City's metamorphosis from grasslands back in the 1940's into the premiere business district it is today. To this day, it is the preferred business location of the most prestigious corporate, commercial and residential addresses, site of many international hotel chains and home to exclusive high-end residential areas.
Today, the primary mission of Ayala Land which is to add value to land is further strengthened. This is accomplished by building and nurturing communities. Over the last two years, Ayala Land has intensified its focus on its customers. On the residential side, the company has clearly identified different segments and developed products for them. The Ayala Land Premier brand is best known for its exclusive and distinctive developments that appeal to the high end market; a second brand, Community Innovations, targets the young urban professionals who thrive in vibrant communities that appeal to their active lifestyles; and a third, Avida, caters to middle income families aspiring to own their first home.
Each and every product development undertaken by Ayala Land is a solid testimony to the quality of its work that is driven by its corporate values of integrity, reliability and commitment. Its successes as a real estate developer and a company as a whole have been recognized internationally by various awards and accolades.